An essential round-up of where luxury brands are rolling out their retail stores.
Singapore, Hong Kong and Shanghai continue to be favourites for Corum, Burberry, Chopard, Marc Jacobs and Richard Mille. Gucci strengthens its North American presence in Dallas and Las Vegas. Coach enters France, while Lamborghini and Albertta Ferretti look to Mexico and Moscow respectively, as Hermès pops-up in London to celebrate their iconic scarves.
In partnership with Swiss Prestige, Corum further solidified its presence in the Asian market with a third store opening in the prestigious Plaza 66 Shanghai. Under the slogan ‘Unlock & Conquer’ the store has been designed for clients to discover the history of the brand as well as its timepiece expertise and philosophy, promising boutique exclusive collections for their growing Chinese market.
CEO Antonio Calce remarked “This new boutique shows the immense faith Corum places in the highly-developing Chinese market and the significant investments the brand is determined to make. Convinced by the brand awareness amongst Chinese consumers and their deep knowledge for high-end horology, Corum will continue to strengthen its presence giving us the means to grow."
Burberry opened their 15th store in Hong Kong, a 450 square metre, multi-level site for women’s and men’s ready-to-wear, across the Burberry Prorsum, London, Brit and Sport brands. Accessories, eyewear and fragrances are also available in the Kowloon store, located in the Elements complex, one of Hong Kong’s biggest shopping malls.
The store design is in keeping with the Burberry retail concept developed by Chief Creative Officer, Christopher Bailey, where primarily British materials and themes have been used throughout the store, alongside flat screen LED video walls showcasing Burberry digital content.
Chopard celebrated the opening of their second boutique in Shanghai, adding luxury destination, The Bund, to it’s existing presence at Plaza 66. The 33 square metre space is located within the Shanghai Peninsula Hotel and will house a selective collection of mens and ladies watches and jewellery as well as boutique exclusives.
The new look boutique is based on the Madison Avenue concept in New York and designed by French architect Thierry Despont, bringing to life the vision of Chopard Co-president, Caroline Gruosi-Scheufele, ’to encourage friends and customers to discover the many facets of the world of Chopard’.
American accessories brand Coach made its first foray into the French market, in partnership with Printemps department stores. Whilst the brand will eventually be undertaking a multi-channel distribution approach, their initial retail offering is three in-store boutiques at Printemps Paris, Rouen and Deauville.
To celebrate the launch, Coach took over three windows in the Printemps Haussmann flagship, featuring its products and a Pop graffiti homage to New York. Printemps commissioned 14 XXL works by Franco-American pop artist Mr Brainwash, which were exhibited throughout the store in support of the “Printemps Loves New York” pop up boutique. The pop-up store featured Printemps’ New York based brands, as well as NY collectibles, gifts and stationary, and even included foods from Paul Newman and Dean & Deluca.
Italian supercar manufacturer, Lamborghini, entered the Mexican market with two new stores, one in Mexico City and the other in Monterey. Lamborghini join Ferrari, Bentley, Maserati and Porche in the new luxury hotspot, to service a “growing local luxury market", fuelled by the Mexican government’s drive to promote vehicle sales this year.
Gucci strengthened its North American retail offerings with two new boutiques in Dallas and Las Vegas. The Las Vegas location spans over 1000 square metres in the luxury centre Crystals, carrying the full collection of women’s and men’s ready-to-wear, footwear and accessories.
Creative director Frieda Giannini reveals “I wanted to amplify the luxuriousness of the Gucci store environments and to create an aesthetic which is complementary to the vision of the brand today. This design concept is a modern architectural statement that references the iconic Gucci materials and elements of stores from the past. Everything was carefully chosen to make the design stand out while highlighting the collections in the strongest possible way.”
Alberta Ferretti opened doors to her second Moscow boutique in the premium department store GUM, located in picturesque Red Square. The store was developed in collaboration with Russian partner Bosco dei Ciliegi and designed by London firm Sybarite Architects, in keeping with the concept development previously executed in Alberta Ferretti Los Angeles, Dubai, Beirut and Milan.
To celebrate the launch of the Flagship store, Ferretti showcased her Autumn/Winter 2011 collection as well as designs from her bridal line Forever, where the main thoroughfare of the shopping centre was transformed into a catwalk for the evening. The space houses both her signature Alberta Ferretti line as well as its diffusion counterpart Philosophy.
Richard Mille further solidified his Asian presence with an impressive opening in Singapore, prominently located at the entrance to The Shoppes at Marina Bay Sands. The store was designed to be an area of luxury, peace and exquisite style, utilising precious woods, fine leather and engraved glass. The entrance boasts a glass facade, where a watch is engraved on three layers of glass projecting a three dimensional feel to all visitors.
In Singapore for the Formula 1 Singapore Grand Prix, brand ambassador Felipe Massa was present for the launch event and official opening of the space, where 250 guests were invited to explore and discover the unique feel of the venture.
Also in Asia Marc Jacobs launched a new flagship store on Canton Road, Hong Kong. This is the brands third retail venture, joining a Marc Jacobs Collection store on Hong Kong Island and a Marc by Marc Jacobs boutique also on Canton Road. The new venture was designed by Stephan Jaklitsch Architects, responsible for the existing Collection store in Hong Kong and the latest venture in Milan. The two-level space features black granite flooring, concrete-fibre panels, a video wall above the stairs and custom-lit shelving displays. The flagship is set to carry the full line of women’s fashion and accessories.
Finally, London can look forward to two Pop-Up offerings from Hermès in November, celebrating the J’aime mon carre (I love my scarf) collaboration with photographer Matt Irwin. The brand commissioned Irwin to travel Paris, London, Tokyo and New York and document four young women and how their Hermés scarves fit into their lives.
The Shoreditch and West London spaces will be dedicated to the houses signature accessory and the boutiques will be staffed by ‘experts’ advising clients how style their new purchases. The campaign was designed to showcase the variety of ways to utilise the iconic product and shot in a contemporary street style format and presented as a photoblog style site. The Shoreditch branch will be open from November 18 to 21 with West London opening from November 25.