Gucci president & CEO, Patrizio di Marco, discusses the importance of heritage with The Luxury Channel, as Gucci approaches it’s 90th anniversary.
Whilst Gucci is at the forefront of modern communications and digital marketing, they are also a brand that realises the importance of heritage, craftsmanship and quality, alongside continued innovation and the prioritisation of the customer. Celebrating their 90th anniversary in 2011, president and CEO Patrizio di Marco discusses the need to communicate Gucci’s rich history, champion corporate social responsibility and continue to engage the 60 million people that come through their stores annually, in an interview by The Luxury Channel at the 2010 International Herald Tribune Heritage Luxury Conference in London.
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