In the new WorldWatchReport™ Benchmark, Digital Luxury Group introduces, for the first time ever, a way for luxury and prestige watch brands to measure their digital performance versus the industry. With the unveiling of a detailed digital analytics benchmark specifically tailored to the watch industry, the report helps guide brands on their global activities.
Uncovered in the latest version of the report is that on average, 1 out of 5 visits to a watch website now comes from advertising. But the quality of this traffic is limited; 95% of advertising sessions never reach the store locator, representing an important potential loss from a business standpoint.
Further insights and consolidated benchmark indicators are available to participating brands and DLG clients, who benefit from a full range of insights, with integration of this unique data set into their global performance measurement framework. To find out more visit: www.worldwatchreport.com