What We've Read: Vacheron Constantin goes Vintage while Audemars Piguet Sports New Retail Strategies

1. Vacheron Constantin Begins Vintage-Theme Instagram Feed

Vacheron Constantin’s @thehourlounge Instagram account is gathering a community of vintage watch enthusiasts and collectors onto a platform where they can share the brand's  260-year heritage through historical timepieces.

Read this on Luxury Daily. 

2. At Audemars Piguet, Sales Go Beyond the Showroom

François-Henry Bennahmias, the company’s chief executive, sees events like golf outings as one more way to court customers.

Read this on The New York Times.

3. Inside Dior’s First Micro-Influencer Campaign

With luxury brands finally coming around to influencer marketing, Dior is taking a unique approach by going after micro-influencers, who theoretically drive more engagement.

Read this on Glossy. 

4. Amongst Luxury Brands, Instagram is the Top Engagement Platform

PMX Agency reveals in its latest annual Luxury Brands Online report, the top luxury brands and websites.

Read this on WWD.

Cover Image Credit: Vacheron Constantin's @thehourlounge Instagram Account