Campaigns

[Video] SIHH 2018: Montblanc

by

Dino Auciello | January 29, 2018

For this year's SIHH event, Davide Cerrato, Managing Director of the Montblanc Watch Division, showcased the brand's latest timepiece in an exclusive interview with Luxury Society, while revealing what he expects for 2018.

For this year's Salon International de la Haute Horlogerie (SIHH) event, Luxury Society and its partner, luxury watch magazine Europa Star, met up with some of the watch industry’s most influential figures.

For this special series  of « DNA » interviews - D for Discovery - N for Number - A for Action – Davide Cerrato, Managing Director of the Montblanc Watch Division, showcased the brand's latest timepiece, the 1858 Geosphere, while revealing what he expects for 2018.

Video editing: Daniel Marques

Organised by the Fondation de la Haute Horlogerie (FHH), this year SIHH marks its 28th edition while taking place in the hub of fine watchmaking, Geneva, Switzerland . Six new luxury watch brands are joining this year's event, raising the number of exhibitors to 35.

Cover image credit: Montblanc. Image: 1858 Geosphere.

Watches