What We’ve Read: Understanding the Rise of The Microbrands


Meaghan Corzine | August 31, 2018

Luxury Society’s selection of news articles that are not to be missed this week.

1.) Understanding The Rise Of The Microbrands

Has the the small, enthusiast-driven brand become a snake eating its own tail?

Read this on Hodinkee

2.) Supper Clubs & Art: Luxury Retail Now Comes With A Side of Experience

Consulting firm McKinsey recently shed light on why online retail businesses like Matches are so keen to tap into “the age of experience”

Read this on Forbes.

3.) Cartier becomes permanent part of Net-A-Porter, Mr Porter

Online retailers Net-A-Porter and Mr Porter are expanding their high-end timepiece through the launch of a permanent partnership with watchmaker Cartier.

Read this on Luxury Daily.

4.) In China, the Sneaker Boom Finds A Platform

Luxury footwear brands have good reason to fear the sneaker boom, but a new report shows that it’s not too late for fashion houses to capture their slice of the market with designs geared at younger, style-savvy consumers in China. 

Read this on Jing Daily.

5.) JD Turns to Google, Walmart to Build Global E-Commerce Empire

Richard Liu built an e-commerce giant in China by tapping into the nation’s appetite for technology. 

Read this on Bloomberg