What We've Read: LVMH's Digital Transformation Is A €40 Billion Success

1. LVMH's digital transformation is a €40bn success. Meet the former Apple exec in charge

Ian Rogers, the first ever chief digital officer of the LVMH group, on why he hates the word "digital" and his very tricky job: matching the luxury online customer journey with the pampered, indulgent experience IRL.

Read this on Wired.

2. Farfetch Poised To Top $1 Billion In Gross Merchandise Value This Year

Online luxury fashion marketplace Farfetch is poised to see the gross merchandise value of the goods bought on its platform surge well past $1 billion for the first time this year.

Read this on Forbes.

3.  China's stay-at-home shoppers propel luxury sales

Luxury brands will increasingly have to court Chinese shoppers on their home turf, as local purchases soar among a clientele who are forecast to generate nearly half the industry’s sales by 2025, a study showed on Thursday.

Read this on Reuters.

4. Ralph Lauren CEO: Brands must sell a lifestyle, values

Heritage brands must do more than focus on the quality of their products, but instead keep in mind the customer foremost to create valuable experiences.

Read this on Luxury Daily. 

5. This $3.9 Million Patek Philippe Just Became Sotheby’s Most Expensive Watch of 2018

Sotheby’s reference 2499 “Asprey” perpetual chronograph took the crown at the Geneva watch auctions.

Read this on Robb Report.

Cover image credit: Hublot/Facebook