Luxury Society’s selection of news articles that are not to be missed this week.
1. Chanel Sets Sights on Luxury Watchmaking
The luxury house is strengthening its position in the sector with recent investments in timepiece parts makers including small Swiss firm Kenissi.
Read this on The Business of Fashion.
2. Luxury travelers want more than ever before, and hotels are borrowing a tactic used by Netflix and Amazon to keep up
As the demand for luxury shifts away from goods and increasingly toward experiences, customers don't just want any experience: They want personalized experiences that are either inherently unique or specifically tailored to them.
Read this on Business Insider.
3. New Private Luxury Jewelry Show To Be Held In Geneva
When it comes to luxury goods, Geneva is known for watches and for nearly 30 years January is when the global watch trade fair, Salon International de la Haute Horlogerie (SIHH), is held (although that will change next year). However, this month will also mark the beginning of a new private jewelry fair in the Swiss city.
Read this on Forbes.
4. How are luxury brands refining their WeChat advertising strategies?
Experts reveal what the future holds as big companies put more emphasis on China and seek a greater understanding of local consumers’ behaviour.
Read this on South China Morning Post.
5. How luxury brands rely on accessories to drive revenue, attract new customers and retain existing ones
Vetements is primarily known for its daring runway shows and avant-garde apparel offerings, but in the past few days, the brand has dedicated at least four Instagram posts to promoting a different product: a phone case.
Read this on Glossy.
Cover image credit: Chanel
