Over the past few years, China's digital ecosystem has been developing rapidly, and an increasing number of international brands have been working to build digital capabilities at all levels in the market. While the pandemic’s impact on offline retail might have partly driven digital advancements, it is the ongoing transformation of the entire industry and changes in consumer behaviour that has really helped to move things forward.
As the leading business intelligence resource for luxury professionals, Luxury Society has its finger on the pulse when it comes to trends and developments within the industry – both in China and around the world. This year, the Shanghai edition of its flagship Keynote event will focus on how brands can develop effective digital strategies and win in the Chinese market amidst these changing times.
Titled The New State of Commerce in China, this year's Luxury Society Keynote will be held on November 26, 2020 at The Sukhothai in Shanghai. It will be co-hosted by DLG (Digital Luxury Group), the leading independent digital agency for luxury brands, and one of China’s top e-commerce service providers, Buy Quickly, and bring together top luxury executives and business leaders for a closer look at China’s digital ecosystem.
Today, China's digital landscape has reached a tipping point. The gradual development of the market’s digital infrastructure, coupled with the continuous evolution of online platforms, have paved the way for brands to roll out their digital transformations. But at the same time, new challenges have arisen. Brands need to break away from the traditional understanding of digital and start thinking about building rich media strategies, making use innovative sales channels such as social selling, or even developing social CRM to truly resonate with today’s consumers and accelerate their pace of digitisation.
The Luxury Society Keynote Shanghai 2020 will focus on four main themes: The Convergence of Marketing and Commerce; Scaling Up with E-commerce, Diversifying Sales Channels and Digital Transformation in China. Executives from leading luxury brands such as LVMH, Pandora, GBMax Max Mara Group of Brands and Breitling, as well as industry experts from Tencent, Boston Consulting Group and JINGdigital will be sharing their experience and insights through keynote speeches, panel discussions and in-depth interviews. To discover the full programme and register for the offline event now, click on the link in the banner below.
LS Keynote 2020
Thursday, 26 November
The New State of Commerce in China
The Luxury Society Keynote Shanghai 2020 will also be broadcasted live. For more information and to register for the online event, please visit this website.