Scott Forshay is an Austin, Texas-based mobile marketing and commerce strategist, specializing in the fashion industry segment for prestige and luxury brands and couture houses. His expertise in devising, developing, and executing strategic mobile initiatives for numerous industry heavies focuses on the effective utilization of the mobile medium to enhance the mobile identities of brands. As a highly identifiable evangelist of mobile technologies published in many media outlets and featured on the industry speaker circuit, Forshay is a defining advocate of the mobile 2.0 philosophy. He champions the transformative capabilities of the mobile medium and its role in the emerging marketing (r)evolution from traditional B2C models to a C2B model, where shoppers are empowered with historically unparalleled access to brands, regardless of time, space, or location. His missives on the mobile market can be found on mobiluxe.wordpress.com and he can be followed on Twitter @mobiluxe.