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Debunking Investment Fashion

“ Prada is the only brand surpassing 1M views in the month of July ”

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Fashionably Marketing Financial Services

“ Tommy Hilfiger outperformed in August with more than 2.7M views ”

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Outlets: Fashion Dreamlands or Nightmares?

“ Interaction rates for brands as a whole were better on Instagram than YouTube ”

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10 Vogue Fashion Fund Finalists

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8 Must Know Fashion Show Producers

“ A third category of new brands, agencies or service-based companies, were born with technology in their DNA ”

“ Because all pieces are made to order, Gemmyo doesn’t need to maintain any stock, keeping production costs low ”

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“ Without physical product to assist in storytelling, we must be extremely creative in building our brand identity ”

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“ These three luxury players have successfully used technology in their structure ”

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Focus: Luxury Fashion x Technology

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Marketing the Fashion Film Fantasy

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Lucrative Luxury via Fashion Film

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Do you need technical expertise on driving local revenues in China?

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WeChat & Luxury Fashion in 2017

“ Topping the list of attributes that define luxury brands were superior quality, craftsmanship and design ”

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Luxury Fashion Brands Using Craftsmanship in Video

“ Fashion and home décor share two critical core competencies in textiles and design ”

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7 Home Collections by Luxury Fashion Brands

“ For the next generation of consumers, luxury means convenience and relevance ”

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“ Zara customers seem to be at ease with its price-to-value proposition ”

“ Zara is working hard to make its value proposition even more appealing to the luxury consumer ”

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“ No longer does the high-street consumer need to brave the crowds ”

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“ Zara doesn’t advertise, in the paid sense of the word ”

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“ Their pricing is not only affordable to a wide range of consumers, but the value proposition is evident ”

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Is Zara The Newest Luxury Fashion Competitor?

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3 New Ones-to-Watch in Fashion

“ Vintage stores are scattered around the world and poorly merchandised, on and offline. The experience is an unsophisticated & uninspiring rummage ”

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“ Right now the dominant culture is ‘fast’ and I wanted to slow it down and create something better, something polarising ”

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“ Brands have been using stories in their marketing for decades. It’s only recently that the fashion world has caught up ”

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Byronesque: The Antidote to Fast Fashion

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BoF Fashion Pioneers: an Interview with Jefferson Hack

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The Hadid Sisters: Dominating Fashion & Luxury in 2017


"If an artist already buys into a brand that’s because they respect it, and likewise they want to be respected in the same way." 



"Ideally it would follow the tradition of brand and model muse relationship," she said. "Brands with a digital muse will most definitely access that digital audience that they need to build awareness.”


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Debunking Investment Fashion

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Top 5 Luxury Fashion Videos: July 2015

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Fashionably Marketing Financial Services

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Top 5 Luxury Fashion Videos: August 2015

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Outlets: Fashion Dreamlands or Nightmares?

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Top 5 Luxury Fashion Videos: June 2015

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10 Vogue Fashion Fund Finalists

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8 Must Know Fashion Show Producers

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Focus: Luxury Fashion x Technology

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Marketing the Fashion Film Fantasy

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Lucrative Luxury via Fashion Film

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WeChat & Luxury Fashion in 2017

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Luxury Fashion Brands Using Craftsmanship in Video

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7 Home Collections by Luxury Fashion Brands

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Is Zara The Newest Luxury Fashion Competitor?

Analysis | Millennials

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3 New Ones-to-Watch in Fashion

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Byronesque: The Antidote to Fast Fashion

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BoF Fashion Pioneers: an Interview with Jefferson Hack

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The Hadid Sisters: Dominating Fashion & Luxury in 2017

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75% of Fashion Brands Actively Use Social Influencers

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