Consumers

Why Do Foreign Brand Names Have To Be Translated Into Chinese?

China

Digital

When Will Luxury Brands Flex Their Digital Muscle In China?

China

Digital

Social Media: Handle with Care

Social Media

Consumers

The Language of Luxury: Content, Translation, & Culture In Between

Consumers

The Enigma of China’s Newly Cosmopolitan Consumer

China | Markets

Campaigns

Learnings from Swarovski's Valentine’s Day Campaign in China

China

Campaigns

Soliloquy’s Sustainable Passage

Sustainability

Leaders

Q&A: Jean-Christophe Chopin, CEO of Born.com

Digital

4 Rules for Luxury Brand Mobile Content Marketing

Consumers

Thanks a Million: How to Recognize the Ultra-Luxury Shopper

Digital

Top 10 Watch & Jewellery Brands 2015: Sina Weibo

Jewellery | Social Media | Watches

Events

Debuts, Handoffs and New Beginnings at the Paris Men’s Shows

Campaigns

The Tricky Thing About Gifting In China

China | Opinions

Retail

The Real Challenges of India's Luxury Retail Market

India | Jewellery

Consumers

Selling Indian Luxury to America

USA

Digital

5 Chinese Social Apps That Luxury Brands Should Consider in 2018

China | Social Media

Consumers

The Most Sought-After Luxury Watch Brands in China

China | Search | Watches

Retail

Is now the right time to enter Japan's luxury market?

Markets

Consumers

How Can Brands Go Deeper In Their Partnerships?

Collaborations | Luxury

Retail

How Prada is Transforming Itself for the Digital Age

Fashion