Berluti’s new Paris flagship on Rue de Sèvres
As Paris awaits the development of La Samarataine, with its Cheval Blanc luxury hotel and near 28,000sqm of retail space, a host of luxury brands are updating and opening in France’s fashion capital.
Both Moncler and Pucci have unveiled impressive and expansive flagships, on Rue Saint-Honoré and Avenue Montaigne respectively. As Azzedine Alaïa debuts in a three-story 18th-century mansion on Rue de Marignan, and Berluti opens its ’gentleman’s club’ styled flagship on Rue de Sèvres.
And then there was the opening of the Beaugrenelle shopping centre in late 2013, which covers over 50,000 square metres and spans over six floors, opened after a 10-year development phase. The project cost upwards of 500 million euro and is the largest store of its kind in Paris since the launch of the Forum des Halles in 1979.
The centre, designed by architecture firm Valode & Pistre and operated by Apsys, features more than 100 brands including Guerlain, Baccarat, Sephora and Michael Kors, as well as France’s largest Zara store. The mall hopes to attract 12 million visitors a year initially, rising to 15 million once it hits “cruise speed.”
A. Lange & Söhne has opened its 12th mono-brand boutique internationally in Munich, its second location in Germany. The typical Lange grey of the showcases, a small library, and a watchmaker’s workstation accentuate the ambience within the 37sqm boutique.
Azzedine Alaïa has opened a three-story boutique a stone’s throw from Paris’ Avenue Montaigne. Housed in an 18th-century mansion on Rue de Marignan, the store boasts no window displays and a minimalist, futuristic decor. Marc Newson, Martin Szekely and Kris Ruhs have contributed design objects to the space, alongside two abstract paintings by Christoph von Weyhe.
Alexander Wang has unveiled its first Japanese flagship, with a 475sqm boutique in the Aoyama district, spanning three floors. Its ample size has given the company plenty of space for interiors featuring a mix of raw concrete, white Carrara marble and black Nero Marquina from China, polished bronze accents and floating shelving units.
Balenciaga has unveiled its newest New York City flagship on Mercer Street in Soho, the first in what will be a global overhaul of all Balenciaga stores. Designed in partnership with Ryan Korban, the 380sqm boutique features 500sqm of marble – most of it deep green, installed by artisans flown in from Italy – and soaring skylights.
Berluti’s new Parisian store is the largest in the world (over 450 sqm) and the first to offer Grande Mesure, with an entire floor dedicated to its bespoke service. CEO Antoine Arnault has described the Rue de Sèvres boutique as “between a gentleman’s club and a store,” which features a patina bar, where clients can bring their Berluti shoes for repairs or a serious polish.
Brioni’s retail expansion continues in Singapore, within the Shoppes at Marina Bay Sands. The latest opening by the Italian luxury menswear house features the brand’s new store concept, conceived by Brendan Mullane and the Studio Park Associati. The store covers 160sqm, with dedicated areas for formal & casual wear and a VIP Salon for its Made to Measure service.
Cartier has restored its second largest boutique in Europe, on Geneva’s rue du Rhône. Bruno Moinard, the architect and interior designer behind the new-look Cartier boutiques across the globe, has redesigned the 1960s structure featuring a fully glazed historic facade. Cartier’s “Poinçon de Genève” workshops are also located at the Swiss flagship.
Together with global retail architect, Peter Marino, Chanel has converted a four-storey building in Melbourne into a six-storey retail space and regional headquarters. The newest Australian boutique comprises 700 square metres of retail space alongside training facilities, offices and a rooftop terrace.
Dolce & Gabbana has inaugurated its first mono-brand store in Romania in the capital city of Bucharest. The 220sqm destination is located within the JW Marriott Hotel, featuring both men and women’s apparel and accessories collections. The store is operated by a franchising partner that has also opened Valentino and Robert Cavalli stores in Bucharest.
Ermenegildo Zegna has opened a new Global Store on Rodeo Drive, Beverly Hills, after moving from a previous space the brand occupied for eighteen years. All of Ermenegildo Zegna’s diverse offerings are displayed within the store’s three floors, spanning 540sqm, including the Couture collection designed by Stefano Pilati.
Fendi Casa has relocated its Fifth Avenue showroom to 153 Madison Avenue. Measuring close to 1,115sqm, the space features illuminated walls and windows, offering both off the shelf and bespoke homewares, where clients can choose from over 400 fabrics and 100 leathers. The space houses products for the living room, dining room, kitchen and bedroom, including tables, chandeliers, countertops and fur throws.
Three years in the making, at a cost of €42 million, the store is Galeries Lafayette’s second biggest after its Paris flagship. The retailer is returning to China 15 years after shuttering a store that was open for only a year. The new department store is a 50-50 joint venture between family-owned Galeries Lafayette, and Hong Kong-based I.T Limited.
Gieves & Hawkes has opened its fifth point of sale in Hong Kong, but it’s first street location on Ice House Street. The 125sqm boutique features walls covered in grey flannel and handcrafted bronze fittings, focusing on bespoke, private tailoring and the new “Handmade in Britain” capsule collection, including its first line of footwear.
The opening of Hublot in Istanbul heralds the arrival of a new concept in interior design for the LVMH watchmaker’s boutiques worldwide. The new 50sqm boutique gives a fresh interpretation of the concept of “fusion”, using a new combination of materials such as silver brushed Oakwood and wool floors, with silk-lined panels covering the walls.
Kenzo creative directors Humberto Leon and Carol Lim were on hand to launch the latest Kenzo boutique, the brand’s seventh point of sale in Shanghai. Located within L’Avenue mall, the 230sqm boutique fuses sleek Parisian style with Japanese architectural influences.
La Montre Hermès has launched a dedicated watch boutique at the IAPM mall in Shanghai. The 75sqm store is the latest of 23 stores within key markets; namely in Asia, USA and Europe. The store will showcase the full range of La Montre Hermès for both men and women.
Lane Crawford has opened the doors of its new China flagship store in Shanghai, spanning almost 14,000sqm on Huai Hai Zhong Road. The 8th Lane Crawford location in Greater China hosts 500 international brands, and includes a dedicated 10,000 square feet to an area for new and emerging creative talents called The Hub.
Lexus has unveiled its first ‘luxury lifestyle experience centre’ in Tokyo’s Aoyama district, designed to give visitors complete interaction with the brand “without driving a vehicle”. The new design-orientated building will include a café, shops and an auto exhibition space. Within the Lexus shop, visitors will find items produced by brand companies that harmonize with Lexus’ philosophies.
Loro Piana has unveiled a new Milan flagship at 27, Via Montenapoleone, next door to the original location. The largest Loro Piana boutique in the world spans 150sqm, showcasing accessories, gifts, vicuña and precious items, and the complete range of men’s, ladies’, and children’s products on the 1st floor.
Five years in the making, Louis Vuitton’s has opened its latest “retail playground” at Selfridges. The 930sqm, three-story shop-in-shop – known as the Townhouse – features a revolving glass elevator inside a double helix, and an interactive digital atelier. For the first time, Louis Vuitton’s entire product universe will be available at the department store, including the collections by men’s style director Kim Jones.
After several months of renovation and an expansion, Moncler has opened its three-storied 500sqm boutique on Paris’ rue de Faubourg Saint Honoré. The store was imagined by architects Gilles & Boissier, and offers the entirety of the Moncler product lines. Above the retail space, the label also occupies the two further floors, which serve as offices and a showroom.
Bloomingdale’s 59th Street flagship is now home to a 90sqm Oscar de la Renta shop-in-shop, the brand’s first leased department in the U.S. The opening marks the first time in more than 20 years that the designer’s ready-to-wear is available at Bloomingdale’s.
Prada has opened a new store in Barcelona, offering women and men’s collections of ready-to-wear, leather goods, accessories and footwear, as well as Made to Measure. Designed by architect Roberto Baciocchi, it is one of Prada’s biggest European stores, occupying a total area of 160sqm on a single level.
Proenza Schouler has opened its second NYC location, at 121 Greene Street SoHo. Designed by Adjaya Associates, the SoHo boutique is larger than the first Madison Avenue location and spreads across three floors, measuring 230m² in total. At the flagship, customers are able to shop ready-to-wear, accessories and footwear from the brand.
LVMH’s Emilio Pucci opened a new flagship store in Paris on the prestigious Avenue Montaigne, in a bid to boost its retail network to 50 mono-brand stores by the end of 2014. The Palazzo concept features two-tone crushed marble Terrazzo flooring, brass trimming, soft grey and purple palette and tables made from the purple-veined Breccia dei Medici marble.
Website & Source: emiliopucci.com
Richard Mille has expanded its presence in America following the opening of the country’s second Richard Mille boutique, located within Las Vegas’ The Shops at Crystals. The decor of the entire space adheres to Richard Mille’s warm and functional design identity, featuring such contemporary materials as Makassar wood, steel, stone and glass.
Salvatore Ferragamo has opened its fifth store in Vietnam in the city of Hanoi. The new boutique is situated within Trang Tien Plaza Mall and covers 230 sqm featuring men’s and women’s ready to wear, accessories, shoes, handbags, sunglasses and perfumes.
Tag Heuer has inaugurated its first mono-brand boutique in Peru, in the capital city of Lima. The boutique is operated in franchising by local retailer G&G; Joyeros, situated on Av. Santa Cruz. G&G; Joyeros is the distributor of several watch and jewellery brands in Peru, as well as the franchisee of a Breitling mono-brand boutique.
Van Clef et Arpels, Abu Dhabi
Van Cleef & Arpels has opened a new store in the U.A.E. in the capital of Abu Dhabi. The boutique is located within The Galleria Mall, within a private and warm atmosphere, offering an extensive selection of fine jewellery and timepieces. Van Cleef & Arpels operates three other mono-brand boutiques in Dubai.
Versace has debuted a 200sqm flagship store in Singapore at Paragon Mall, featuring the new retail concept of the brand, designed by Jamie Fobert and Donatella Versace. With the occasion of the opening, Versace took the opportunity to host a display of its porcelain home collection, celebrating 20 years of collaboration with Rosenthal which licenses the Versace brand for tableware.
For more in the series of The Latest Boutiques, please see our most recent editions as follows: