Following the success of its newly launched Luxury Society Briefing series, Luxury Society is back with its flagship Keynote series and will stage the latest edition of its Luxury Society Keynote in Shanghai on 17 September. Over 140 luxury executives – from brands including A Lange & Söhne, Hublot, Vacheron Constantin, Hermès, Burberry, Kenzo, Rimowa, La Mer, Sephora and Benefit Cosmetics – will gather at the Four Seasons Shanghai for an afternoon of presentations, discussion panels and interviews about omnichannel and customer experiences.
With only a week to go, Luxury Society is happy to unveil its most exciting line-up of speakers yet:
68% of consumers in China say their shopping choices are influenced by social media. How can luxury brands creatively integrate their international assets with Chinese social media to ensure that the messages broadcasted resonate with local audiences?
Creative Integration for Luxury Brands on Social Media
Pablo Mauron, Partner & Managing Director China, DLG
With over 42% of the world’s global e-commerce transactions taking place in China, the country presents a bigger growth opportunity for international luxury brands than ever before. How can luxury brands build up their local online retail capabilities and develop a sustainable stream of e-commerce revenue in the long run?
From left: Jacques Roizen and Kurtina Guo
E-commerce Approaches for Luxury Brands
Jacques Roizen, Executive Vice President, Digital Transformation and New Ventures, Baozun
Integrating Online and Offline Commerce
Kurtina Guo, Senior Director Business Development, International Business, JD Fashion and Lifestyle, JD.com
According to a recent study, about 54% of a luxury brand’s WeChat followers are inactive – with only 8.23% of the community interacting with them on a monthly basis. As consumers grow increasingly fragmented, the onus is on brands to establish sophisticated social CRM strategies that would help improve engagement rates and drive conversions.
Social CRM Approaches to WeChat Acquisition and Engagement
Kai Hong, Chairman and Co-founder, JINGdigital
As consumers grow more sophisticated, they demand more of the luxury labels they engage with. Beyond impeccable service, what are some of the tactics rolled out by brands from around the world to add value to the customer’s digital experience?
From left: Khor Wei-Chong, and Adrian Messerli
Luxury Experiences for the Modern Customer
Khor Wei-Chong, Head of Digital Transformation and Partnerships, Asia, LVMH
Developing Seamless User Journeys for Luxury Consumers
Adrian Messerli, Regional Vice President and General Manager, Four Seasons Hotel & Resorts
While platforms like WeChat and Weibo continue to enjoy popularity, platforms including Douyin (TikTok) and RED (Xiaohongshu) have since risen to prominence, prompting brands to re-evaluate their social media channel strategies in China. Which platforms should luxury brands watch and how can they better leverage them to reach the next generation of consumers?
From left: John Artman, Layla Lee, Zeng Nan and Kim Leitzes
Panel Discussion: New Platforms, New Opportunities
John Artman, Editor-in-Chief, TechNode (Moderator)
Zeng Nan, Marketing and Planning Director, ByteDance
Layla Lee, Associate Account Director, DLG (Digital Luxury Group)
Kim Leitzes, CEO, PARKLU
For ultra high-end brands, developing the appropriate omnichannel retail strategy can prove to be tricky. What are some of the key areas that brands should be looking into and how can they start creating omnichannel experiences for their customers without diluting brand exclusivity?
From left: Casey Hall and Cheryl Chong
Interview: In Conversation With Louis XIII
Casey Hall, Asia Correspondent, Business of Fashion (Interviewer)
Cheryl Chong, Brand Director, LOUIS XIII Greater China